The Four Marketing Fundamentals That Can Make or Break Your Fractional Practice

Fundamentals matter! In sports, top performing athletes are always making sure they’ve got the fundamentals dialed in.  Same is true in business especially in today’s crowded fractional CXO marketplace.  

And the fundamentals of fractional business growth are these: unique brand identity, laser focused ICP, compelling service offer and choosing the best marketing channels for your stage of growth. 

How comfortable are you with the performance of your marketing fundamentals? Let's discuss the strategies and tactics that will help you improve your marketing fundamentals. 

Clare Price is the founder and CEO of Octain Growth Systems, the Raleigh, NC-based fractional CMO marketing consultancy that delivers B2B marketing strategies and execution for scalable 10X growth. Her latest book, Smart Marketing Execution, gives scaling companies the knowledge and tools they need to move from frantic marketing activity to sustainable to marketing operations so they can accelerate their profits, performance and productivity. 

Prior to launching Octain, Clare was a Research Director for Gartner’s Internet Strategies Service. She also served as Vice President of Research for Demand Metric, a strategic marketing advisory service. 

In addition to Smart Marketing Execution, Clare is the author of five marketing playbooks, Make Remote Work, a handbook for working with and leading remote teams, and the cyberthriller, Web of Betrayal. 

She has been a featured speaker for the American Marketing Association, Vistage, Indie Books International, the California Society of Association Executives, Women in Technology International (WITI), eWomen Network and the U.C. Davis Graduate School of Management. 

Clare is an amateur ornithologist and the proud dog Mom of two wonderful Shetland sheepdogs, Toby and Ashton.